Archive for November 4th, 2006
Posted on Nov 4, 2006 04:34:00 PM
Perrin Kaplan speaks to Game Informer Magazine
The good guys at Game Informer magazine recently got a chance to speak to Nintendo of Americas VP of Marketing and Corporate Affairs and the following is an excerpt of that interview:
With the supply-demand that we kind of project may occur, I think people would be very happy if we had more than four million. I think were going to sell every last unit we getThere are a lot of things going on that werent really happening in that particular era. Its a different day in the gaming industry. I really think the Wii is going to change the direction of the game industry for good.
(regarding VC games at launch) Its a fantastic meal served in different courses. If I gave you the whole thing at launch, it would be way too much to eat Well for Virtual Console, we are looking at around (new releases) 10 per month(regarding component cables availability) Yes, at retail and online (regarding competition) Theyre doing fine. Theyre doing incredible. Microsofts watching Sony, Sonys watching Microsoft. Its interesting that we do realize theyre watching us but theyre really watching each other(Wii over the competition) I think it could be the tortoise and the hare.
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Posted on Nov 4, 2006 03:32:00 PM
New Fire Emblem Videos
Quick Update: Click here and check out some new videos of the upcoming Wii strategy RPG Fire Emblem. This game will be released in 2007.
Posted on Nov 4, 2006 02:42:00 PM
Marketing a Revolution
In just a couple of weeks your fellow staff members here at Gameonrevolution will be knee deep in Wii goodness. A question that has come to mind however is how is Nintendo going to market this behemoth of a system? In my opinion, (as well as the opinion of millions of others) Nintendo is really doing everything right this time around with Nintendo Wii.
Are we going to see commercials staring the “older generation” playing the Wii or will they use a “ipodish” tone? How will the commercials look? Will they play off their back catalog or go with something totally new? These are just a few questions that I cannot wait to see answered. I think that Nintendo needs to be very careful in choosing how to mass market the system. It seems as though Internet channels and members of the press have fallen back in love with the big N, but I want Nintendo to capture back some of those players that they have lost to Microsoft and Sony. How they marekt the Wii will have a big factor in doing this. Marketing the system just right may indeed help Nintendo shed the “kiddie” image that they have been labeled with.
We are officially under 3 weeks till launch and I still have not seen one television ad for Nintendo’s forthcoming system and I think that they need to start early; and they need to do it fast. The system is truly revolutionary and it needs to be exploited; not to mention, it will probably be the only system this holiday season that people will be able to get a hold of. With 4 million units launching before years end, Nintendo is poised to take back a huge market share in the video game realm. I think that the powers that be need to start the commercials now. Bring on the marketing Nintendo, wii are ready! Game ON.
Posted on Nov 4, 2006 12:33:00 AM